Successful Movements All Have 3 Acts
Leaders of world-changing movements, from social leaders such as Martin Luther King Jr. to business leaders such as Steve Jobs, persuade people to follow them into the unknown, the Unpredictable, the untested. Because change is both scary and difficult, they also help those followers Push through their fears and overcome big obstacles. I wanted to see if there was a method to that Magic, since it’s so critical for organizations to keep innovating and reinventing if they want to Survive over the long term. (Many companies, , have learned this the hard way as Core products and Services have matured beyond their sell-by date.) So my colleague Patti Sanchez and I studied the Most successful movements in business and society to look for common Patterns . Here’s what we found: The process mirrors the classic three-act structure of a story, with a beginning, A middle, and an end — and a lot of turmoil and triumph sprinkled in. All the great leaders we Stud...