4 Must-Have Elements of a Sales Coaching Cadence
Sales coaching is the most valuable element of a sales team. If you don’t buy into this, you can stop reading. This post is about getting the most out of coaching your people to become the best they can be. If coaching is one of those things that just seems to get in the way, then you are NOT going to like this post. Fifty-seven percent (57%) of salespeople say they want more coaching. That’s over half. The problem is only thirty-eight percent (38%) of salespeople say their managers are good coaches. This is not a cocktail for success. Most sales leaders aren’t good coaches. Some, because they don’t know how to coach. They just don’t have the skills. They were the kick ass salesperson who was promoted because they could sell, but lead, manage, well not so much. For the rest of the sales leaders, it’s less an issue of not knowing how and more of an issue of not doing it right. Most sales leaders treat coaching as an ad hoc exercise. They sit in on calls and provide feedba...