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Showing posts from January, 2020

It Only Took Steve Jobs 5 Words to Give the Best Career Advice You'll Hear Today

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In 1997, Steve Jobs was answering developers' questions when he decided to drop some major wisdom regarding the power of focus. The  power of focus. Without it, you're doomed to a life of distraction. A life in which others' priorities dictate on what you spend your time. As you move from one shiny object to another, you may get lots of things done--but few things ever get done well. Or, you may find your life is ruled by procrastination, where doing great work is derailed by social media and YouTube videos. But how can you learn to achieve focus, in a world that is built to distract? 20 years ago,   Steve Jobs answered that question.  open the link below: https://youtu.be/H8eP99neOVs In 1997, Steve Jobs had just returned to Apple, the company he had been ousted from over a decade before. He was answering questions from developers at Apple's Worldwide Developers Conference when someone raised the topic of "O...

10 motivations that move customers to buy

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Contrary to what many people believe, most salespeople want their customers to make good decisions. They want them satisfied, whether it’s buying shoes, home improvement, a vacation package, a car, or an insurance policy. Even so, salespeople accidentally lose sales. They leave customers unsatisfied,   not dissatisfied .  Customers become dissatisfied after making a purchase; if they’re unsatisfied, they walk away before buying. Intent on rattling off features and benefits, salespeople forget they must understand the customer’s need to buy before the facts will make sense. In doing so, they overwhelm customers. Why do salespeople do this? They want customers to make informed buying decisions .   But this is the fallacy. It’s not until after the sale that the rational stuff makes sense to customers. What must come first is the inner motivation for saying yes. A salesperson’s most important ta...