The 21 Princibles of persuasion
How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless techniques out myself, these are the 21 critical lessons I’ve identified to persuading people. This is an overview from a talk I’ve been giving to thousands of entrepreneurs for a few years now on “ How to Persuade People .” More detailed examples are explained in the links below. THE BASICS 1. Persuasion is not Manipulation - Manipulation is coercion through force to get someone to do something that is not in their own interest. Persuasion is the art of getting people to do things that are in their own best interest that also benefit you. 2. Persuade the Persuadable - Everyone can be persuaded, given the right timing and context, but not necessarily in the short term. Political campaigns focus their ti...